At Scenic, we have an unwavering commitment to recognizing and valuing our guests through exclusive and extraordinary experiences. Beyond your seamless journey, this is also reflected in our exclusive guest loyalty program.
Listening to the invaluable feedback and insights from you, our valued guest, we have implemented exciting updates to the Scenic Club program.
Hear from Hari Vijaykumar, Manager of Loyalty Operations & Programs for Scenic Group, to learn what Scenic Club members can expect for 2024.
Warm welcome
1. What are the latest enhancements to the Scenic Club loyalty program?
Scenic has created a new level of loyalty benefits with the recent launch of the Chairman's Club. This is an invitation only and exclusive new loyalty tier, which provides exceptional access to a unique range of Scenic benefits.
2. Why did Scenic create the Chairman's Club?
The Chairman's Club was an inspiration from Glen Moroney, Scenic Group's Founder and Chairman, to recognize and reward our long-term guests' experience to a new exclusive level. We noticed that many of our guests had reached the pinnacle of loyalty with our existing Emerald tier, so our challenge was to create something special.
3. What qualifies a Scenic Club member to be a part of the Chairman's Club?
To join the Chairman's Club, a guest needs to reach a minimum of 45,000 Scenic Club status points. Once this milestone is reached, Glen Moroney personally reviews and approves each guest's invitation to join this exclusive tier (please refer to the list of Chairman’s Club rewards and program highlights below).
4. Is there any exclusive experience that Chairman's Club members can look forward to?
To celebrate the first year of Chairman's Club, Glen Moroney and his family will host an exclusive event in December 2023 and several more in April 2024 that promises to be unforgettable (more information to come soon).
5. What initiatives can other Scenic Club members anticipate for 2024?
We're developing a new loyalty program with many new additional benefits, set to launch next year. For example, we will increase the value of the Thank you vouchers to reward our guests and celebrate their journey with us. Additionally, we're looking at special ways to recognize guest loyalty on board our ships.
Lumière, Scenic Eclipse
Scenic Neptune II
6. What are some of these initiatives to recognize all loyalty guests on board?
We offer special privileges to enhance Scenic Club members’ experience. On Scenic Eclipse cruises, this includes an invitation to the exclusive Chef's Table* dining experience and a complimentary 1-hour spa treatment, plus priority on reservations for dining, helicopter^ and submersible^ experiences (these are subject to an evaluation from the onboard team and loyalty status - for example, invitations to Chef's Table priorities from Owner's, Grand Panorama and Panorama suites guests and Chairman's Club members to Emerald and Diamond tiers).
On river cruises, guests enjoy priority access* to specialty dining at onboard restaurants like Table la Rive, Portobello’s, and L'Amour and limited discovery excursions.
7. How has guest feedback influenced the development of the loyalty program?
Guest feedback is the cornerstone of our Scenic Club program evolution. We actively listen to our guests and implement improvements based on their valuable input. Based on these insights, we've been working on enhancing onboard recognition and created the Chairman's Club, for example.
* Invitation to Chef's Table and priority on reservations for dining, helicopter^, submersible^ and other discovery experiences subject to loyalty tier hierarchy. For more information, visit www.scenicusa.com/why-scenic/scenic-club